Our tools are personally designed by Jenny with the perspective of a skilled makeup artist, experienced beauty professional, best-selling author and woman over 50. Everything in our collection is carefully constructed to blend luxury and functionality, with age related beauty concerns firmly in mind.

Jenny’s personal mantra “Lazy Perfection” imbues everything we make so that it is low-tech, user-friendly and suitable for beginners and experts alike. Simplicity is at the core of everything we produce.

As a woman over 50, Jenny is highly attuned to age-related changes in the skin and as such, is transparent not just about the benefits of using her products, but also the limitations. While our products can support and enhance an existing beauty routine, Jenny is committed to eliminating hyperbole and over-promising results.

At Jenny Patinkin, we work hard to limit the impact our products have on the environment. We source plant-based or innovative safe-synthetic materials; utilize post-consumer and post-industrial recycled materials; and work with manufacturers who have closed loop or other eco-safe manufacturing practices. We also thoroughly vet our manufacturing partners to ensure certification of safe and ethical work conditions.